Resume

Sebnem Oren

SEBNEM OREN

www.sebnemoren.com

Istanbul, Turkiye

Product Manager with a strong technical background and user-centric design approach, and a MBA. Skilled in product strategy, platform optimization through analytics, and collaboration with engineers, designers, and data teams to develop scalable solutions.

Site Projects / Co-founder

KeepSpeech

December 2024 - Present

Chrome Extension for recording and AI-driven processing of meeting transcripts

automatically summarising discussions, highlights key objectives and transforms extensive dialogues into digestible, actionable insights.

Product Manager / Product Owner

PCCW Global/Console Connect

April 2021 - October 2024

Promoted to Product Manager after 2 years as a Product Owner, growing from leading one team to managing four cross-functional teams

Product Owner (First 2 years): Led a team of 7 engineers, running Agile ceremonies, workshops, discoveries, and platform feature implementation.

As Product Manager (Last 1.5 years): Oversaw 4 teams while continuing as PO for original team, collaborating with stakeholders and global PMs. Co-led transformation of a network connectivity platform into a scalable B2B marketplace, introducing a modular architecture and no-code onboarding

Reduced product onboarding time from 4 months to 1 week and costs from A$ 500K to A$10K by implementing low-code APIs.

Led platform's third-party integrations (Partner, LMS) and new Design System, Nimbus, for enhanced consistency

Launched ConsoleConnect Marketplace (Feb 2024), 39 products onboarded so far without needing any development support.

Launched self-service profile management reducing ~70% of operational costs.

Defined roadmaps, prioritised backlogs, and led-data-driven experiments to optimise user experience and align with business goals.

Provided Product Marketing Brief to Marketing team for launches

Product Owner

Moula

September 2020 - December 2020

Managed product backlog for three development teams, driving discovery and development of a loan assessment and tracking platform.

Launched of an automated reporting and reconciliation system, improving efficiency of accounting team by ~40%.

Defined requirements and partnered with stakeholders to deliver a company-wide rebranding project.

Business Analyst / Product Owner

MYOB

December 2019 - July 2020

Collaborated with Product Manager on the Personalization project to deliver tailored CX across all touchpoints, including marketing, support, application forms, training, and fulfilment, creating a holistic and integrated experience

Conducted surveys and workshops to gather insights, prioritise backlogs and refine features.

Business Analyst / Scrum Master

Latitude Financial

August 2019 - November 2019

Analysed web pages and sales funnels to enhance UX and conversion, partnering with marketing, sales, and UI teams to remove friction.

Led digital projects for web optimisation and funnel streamlining using data insights.

Built OKR/KPI dashboards in Adobe Analytics for marketing to track performance and inform decisions.

Product Owner

Proquo.ai

March 2018 - August 2019

Managed two AI powered Digital Marketplace solutions (Web/Mobile)

A freelancer-to-enterprise platform

AI-powered Facilities Management SaaS product with quoting, automated dispatching, and predictive maintenance

Led pivot from freelancer marketplace platform into Facilities Management, conducting market analysis, user research, and testing to refine algorithms and prioritise features with CEO, CTO and Head of Product for product-market fit

Secured a $500,000 cornerstone client with the sales team via data-driven insights and partnerships

Enhanced Freelancer Platform UX with optimised profiles, badging and rating systems

Managed backlog, led Agile ceremonies, and collaborated with engineers, designers and data scientists on wireframes, models, and metrics to align with business goals.

Senior Business Analyst / Project Lead

HSBC Bank

June 2015 - February 2017

Managed and analysed Digital Banking projects at HSBC (Internet and Mobile Banking), including UI - Design System migration, Core Banking transformation, and retail product enhancements (credit cards, loans, KYC, FATCA), using Agile.

Coordinated global testing (Istanbul, Hong Kong, India, UK) for HSBC's Global Mobile App releases

Handling UAT, post-prod tests, and KPI tracking via Google Analytics

Collaborated with UX/UI designers and stakeholders to optimize user experience, leading discovery workshops, writing user stories, creating wireframes, prioritised backlogs, and running A/B testing to enhance user journeys and process flows.

Technical Product Owner/Lead Software Engineer

Turkcell Technology

February 2011 - April 2015

Product Owner and Lead Software Engineer of Flexible Payment System, enabling customised payment plans for 35M customers across channels (Call Center, IVR, retail, online) via cash or credit cards.

Technical analysis of 10+ year-old legacy Installment System, conducted User Interviews with call centre agents and business stakeholders, created wireframes for user testing

Defined software architecture and applied Lean Product Management with 5 iterations, wrote requirements (JIRA epics, user stories) for Agile development

Designed automated reporting dashboards for real-time performance tracking and KPIs.

Led Flexible Payment Solution for SuperOnline, cutting delivery from 15 to 3 months, boosting revenue 80% above estimates, and recovering $258K from from 2,190 suspended customers in the first month.

Improved Call Center efficiency, reducing average call duration from 20-30 to 5-10 minutes, increasing revenue by 30%.

Managed 33 cross-functional engineers to replace billing system, saving $500K annually in maintenance costs

Software Development Experience

Yapı Kredi Bank (UniCredit), Softtech (IsBank), TUHH

2009 - 2015

6 years of software development experience at Yapı Kredi Bank (UniCredit), Softtech (IsBank), TUHH, focusing on financial and credit card projects.

Led digital transformation, optimized financial processes, and collaborated with cross-functional teams in banking, payments, and credit cards

Tech stack: Java, SQL, Rest Services, API, JSP/JSF, JavaScript

CERTIFICATIONS

SCALED AGILE

Certified SAFe 6 PM/PO

SCRUM.ORG

Professional Scrum Product Owner

Professional Scrum Master I

GOOGLE

Google Data Analytics

Google Analytics IQ

Product Design

CORE COMPETENCES

PRODUCT MANAGEMENT

Roadmap & Prioritisation

Workshop facilitation

Competitor Analysis

User Journey Mapping

Backlog Management

Feature Ideation

Agile ceremonies

Data-Driven Development

Delivery Management

Team building

User Story Writing

Engineering Collaboration

Scalable System Design

DESIGN

UX

User Testing

Design Sprints

Wireframing

Prototyping

Experimentation

A/B Testing

BUSINESS ANALYSIS

Data analysis

KPIs & Success metrics

Relationship building

Negotiation

Requirements elicitation

Project & Stakeholder management

Problem Solving

TOOLS & TECHNOLOGIES

Tools

JIRA

Confluence

Aha!

FigJam

Miro

Gliffy

Lucid Charts

LookerStudio

Camunda Workflow Process Automation

Sendgrid

Marketing Analytics

FreshMarketer

HONOURS AND AWARDS

Honours and Awards

2 International Patents on Collection Service offers on Cloud

German Academic Exchange Service (DAAD) Scholarship

Honour Class of University of Istanbul

EDUCATION

Executive MBA

Bahcesehir University

MSc Information and Communication Systems

Technical University of Hamburg (TUHH)

BSc Electronics Engineering

University of Istanbul

LANGUAGE SKILLS

English

Advanced

German

Intermediate

Turkish

Native